the it lists – fashion & trend blog

Smashbox O-Gloss is the best lipgloss ever. Big statement huh?

I’m sure you have heard of all the customizable makeup out there whether it be foundations, blush, lipgloss etc.  Smashbox has come out with a line of customizable “O” products and they are amazing.  All products go on clear and then react to your own skin chemistry for your personal shade of perfect pink.

They use an exclusive Goji Berry-C Complex which is packed full of ginkoba biloba, pomegranate seed antioxidants, revitalizing marine botanicals and avocado oil for added shine.  It gets Sephora’s exclusive ‘natural seal,’ and is a ‘Best of Sephora’ 2008 winner.  They also do a lip plumping version, as well as a blush with the same formula complex.

Now all of that info is great, but does it work?  Absolutely, my end result was one I didn’t think I could achieve without lipstick.  I LOVE mine… my lips have never been so perfectly pink.

Balmshell  makes you feel like a bolmshell when you wear the lipgloss.  Everytime you reach in your purse and pull out it long and thin bottle and paint on your lips you feel feminine and modern. 

Balmshell is actually so modern its packaging is more like entertainment than just makeup.  With a small ‘lil shopping block on the end of its wand a stylish shopper struts by with her shopping bags and floats by store windows.  Created by twin balmshell sisters Jennifer and Fiona Lee there are 13 shades to choose from.  I have Shopholic as shown below but you can choose from such colors as Weekend in the Hamptons or my favorite Confessions of a Call Girl. 

Balmshell is not only fabulous lipgloss but it doubles as a cheek smear.  Buy this product and you get a great lipgloss and cheek smear, entertaining packaging that comes complete with a key chain to carry it on and the feeling of feeling like a modern balmshell goddess as you walk down the street.  Balmshell’s Smear Campaign gives even more then personality to your make up but gives it a sense of fantasy.

~ Nicole, guest "it" writer.