the it lists – fashion & trend blog

You’ll likely recognize Josie Maran as the face behind so many Maybelline ads. We’re picking her as an “it girl” because of her new contributions to making us all beautiful - not by slick ads but with some green makeup.

The birth of her first child jumpstarted Josie’s latest endeavor – Josie Maran Cosmetics. Josie explains, “Becoming a mother inspired me to take a look at my life and ask, “What can I do for the world? How can I contribute?” Having spent so many hours in the makeup chair, Josie was ready to create her own signature eco-friendly line.

P.S. Her Argan oil has had buzz for awhile – but I’m told a visit to Whole Foods will also score you some good Argan oil. But now she’s done a bronzer version worth checking out.