I love it. I love it. I love it.   Joe Fresh continues to impress me with style so fresh that its hard to believe you can purchase it with your produce. 

If you think the Joe Fresh dresses are cute wait until you see the skirts.  If you like the skirts then you should see the shirts!  I really have fallen in love with the Joe Fresh brand not only for the price but because it feels and looks more expensive than it actually turns out to be!  

Check out the new collection online at www.joe.ca  or see how fresh this line really is at selected Canada Superstores. 

~ Nicole, guest "it" writer.

On my recent trip to Edmonton I was bummed to miss Nokomis’ housewarming party.  And no one even saved me a cupcake! Nokomis is Edmonton, AB’s answer to hip Canadian clothing.

It exclusively features Canadian clothing, over 50 brands, including Preloved, Dace ( a fav of ours) and Alison Wonderland. Local brands includes Nokomis’ own house line, Sabrina Butterfly and Maked.

Sabrina Butterfly consists of pretty frocks for girls who read books, because Nokomis girls are inspired by libraries, bicycle rides, kittens, and dance parties.

Nokomis is an ojibwa word meaning ‘grandmother’ - so it only makes sense that Nokomis pays respect to grandmothers by lining the walls with framed photos of customers’ grandmothers. A discount of 10% is offered for each photo brought in.

P.S. Just 4 1/2 blocks down the street is Plaid Giraffe which has great prices on jewelery (I stucked up on chunky lockets) and accessories (including Matt & Nat purses). 

I kept on noticing these gorgeous flashes of bright Chinese silk, framed in silver and dangling from the necks of fellow gals on the same Christmas social circuit. Not one to shy from gushing my praise and asking where something is from I received the same answer: Shi Studio.

Teal rectangles, royal blue dragons, red ovals. Oh my.

Shi (pronouced "she") , means poetic expression in Chinese and is a collaborative evolution of ideas and aesthetic. Shi Studio is the creation of glass artist, Cory Judge and accessories designer, Honor Cienska.

Shi Studio jewelry is of the many highlights of Fashion Forward Canada, an online fashion boutique dedicated to emerging indie fashion. A collective of indie designers passionate about and committed to creating global awareness of Canadian style and originality.  Also check out: Sans Soucie, Amber Jewellery, and Nicole Bridger.

One of the biggest shames of online shopping from Canada was that Forever 21 didn’t ship there. Since it hasn’t made it yet to the Canadian West coast the only option of getting a trendy, frugal fashion fix was a road trip. Not anymore!

To celebrate their Forever 21 Canada online grand opening you can save 20% (min $50 spend).

Do your math wisely if you’re just above the minimum, say $63 (and ground shipping will be around $12) = $75. Well, if you spend $75 pre-shipping, you get free shipping. Hm, an interesting dilemma. So if instead of $63 if you spend $12 more, it’s like getting 10 bucks of goodies free, rather than spending it on shipping.

Ha! I love fashion math.