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Mirrored “it” Shades

If you haven't treated yourself to a brilliant new pair of summer shades it's still not too late! The colourful mirrored sunglass trend is back - but don't worry they're a lot more attractive than the outrageou...
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Marc “it” with Krink

Marc Jacobs' Bookmarc does it again, and this time Krink Markers is the culprit behind their latest artsy accessory collab. So if you haven't already guessed it, the duo has teamed up to give all of us fashioni...
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Light “it” Up: Mini Fireplace

With summer comes bonfires, and with Japanese designers Ryosuke Fukusada and Rui Pereira comes a cute mini indoor or outdoor-use fireplace called Faro.Made of copper and clay, Faro burns on ethanol, but can...
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Sphere “it” with EOS Lip Balm

Ladies, the ultimate evolution of smooth is finally here - and it comes in the cutest little ball of joy. EOS Smooth Sphere Lip Balm is this "it" girl's latest crave, with Honeysuckle Honeydew at the top of my ...
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Swim “it” in Urban Outfitters

Each year the Urban Outfitters Swim Lookbook is the one that really gets me craving some Vitamin D and beachside sangria. And this year with all these mixed and matched bandeau tops, high-waisted bottoms, and o...
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Cassina “it” with Karl

Karl Lagerfeld is at it again. He's a man of all trades, and this time he used his visual talents to photograph the Italian based furniture company Cassina. I admit I've fallen head over heels in love.His p...
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“it” Girl Rihanna for River Island

Pop music star Rihanna has finally made her anticipated launch into the fashion world with one of the UK's favourite High-Street retailer's, River Island. Her Spring/Summer collection full of colour and edge, d...
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“it” Trend: Clear Clutch

This "it" accessory gives the simplicity of the clutch purse a whole new meaning. When many of us ladies turn to the clutch as a way of cutting back on the number of items we haul around in our purse, this new ...
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Feb “it” Girl – Sophia Amoruso

She's the babe behind the oh-so-amazing brand Nasty Gal, and after starting her first vintage e-Bay store in 2006 Sophia Amoruso has grown her one women shop into a online international style source for new and...
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Bali “it” Jewels

Balinese jewelry, accessory, and clothing brand Pantheia has finally introduced it's latest jewelry collection, Ancestry. Inspired by the history of humanity, this collection celebrates jewelry from their past....
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H&M’s New “it” Brand

The H&M Group is in the works of adding a new page to their book. With H&M, COS, and Cheap Monday known worldwide to be some of the cool kids on the block, sometime this Spring will mark the launch of &...