Tavi Gevinson is not your average all-American girl. I don’t know about you, but I don’t know many girls who: at the age of 16 has published a book and a second in the works, is the editor for her own online magazine, and began attending fashion week at the age of 13. I find it safe to say that Tavi has surpassed her 15 minutes of fame into a colourful career of a young fashion “it” girl.

Tavi started her blog Style Rookie at the age of 11, while the biggest hobby of other kids her age was playing Grounders or Red Rover on the playground. With 35,000 visits per day it wasn’t hard for her to catch attention from some of fashion’s elite.

Her online magazine Rookie was created in 2012 for teenage girls interested in the topics of pop culture, fashion, art, and adolescent social issues — a little something different from Tiger Beat magazine! Now in print is a compilation of articles, interviews, photo editorials, and illustrations from Rookie’s first year known as Rookie Yearbook One.


And her list of accomplishments doesn’t end there. Tavi has appeared in the likes of Teen Vogue, Pop magazine, and Paris-based fashion magazine L’Officiel, as well as a guest judge spot on the second season of Project Runway Allstars. If you’re not jealous or inspired by this young “it” girl by now you’ll be impressed to hear some of her biggest fans include the Mulleavy sisters of Rodarte and Chanel’s Karl Lagerfeld.

Having achieved more within the fashion industry than many people double her age, it doesn’t look like this “it” girl is going anywhere but up from here. She’s definitely motivated me to get some projects into action!

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