H&M’s New “it” Brand
The H&M Group is in the works of adding a new page to their book. With H&M, COS, and Cheap Monday known worldwide to be some of the cool kids on the block, sometime this Spring will mark the launch of & Other Stories, a womenswear brand offering a wide range of bags, accessories, shoes, beauty and ready-to-wear items.
Each piece in the affordable yet expensive-looking line is designed and created with great quality and attention to detail in their Paris and Stockholm atelier’s.
This future one-stop styling destination has butterflies fluttering in my stomach. Not that H&M‘s past collaborations with designers Karl Lagerfeld, Matthew Williamson, and Anna Dello Russo didn’t get me excited, but this new fashion “it” chain takes the cake. You should really take the time to check out the & Other Stories promotional concept videos that they’ve slowly released because if you aren’t already excited, you will be.
Stores will be opening up in Stockholm, Paris, London, Berlin, Copenhagen, Milan, and Barcelona, with the online store only shipping to selected European countries. So as sad as that may be for those living in North America, at least & Other Stories will be something to look forward to when travelling abroad.
Tease Alert: This future “it” brand is sure to be every girls dream. So while we’re all waiting patiently to find out the anticipated opening date, why not start your style story by visiting their Tumblr page to see what & Other Stories has in store for us “it” girls.