Personal Stylist “it” on Your iPhone
Donna Karen’s sweater wrap is a hot seller. Why? You get 10 sweater-looks for the price of one. Sweet deal, you say. Well, it’s economical, if you know how to properly twist, tie, wrap, or whatever to get the various styles.
Me, on the other hand, require a stylist to get those different looks (cuz it seems complicating to do on my own). Solution. The fashion label just launched an iphone application called DKNY Cozy, which offers an instructional video and step-by-step visual guide on how to style the wrap. So, your iPhone works as a personal stylist (for FREE). Sweetness!
Clever idea as the app is more cost efficient for the company and environmentally friendly over the glossy printed guides.