the it lists – fashion & trend blog

Hudson Bay Co. unveiled the 2010 Olympic apparel.

The consensus on the street is the designs are FAR better than last year’s loud pajama-style outfits Canadian athletes were forced to wear at the Beijing Games.  Design went from psychedelic to simplistic yet chic, some are even saying Canadian Old Skool.

HBC’s design team used the colours of the national flag: red and white with compliments of black and grey. The black jacket with “CANADA” across the chest resembles the quilted outerwear from Burberry’s collection last season.  Love the knitted sweater with the deer. It’s a nostalgic design but not an original, but that in itself is the design. You probably have the one your grandmother knitted!  Price range: $10-$350

P.S. Note from Shelley, We also have to give kudos to HBC for their launch event. From the Gap-like models, to the perfectly lit antlers (hey, it’s the Bay).