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the it lists – fashion & trend blog | October 21, 2014

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Lily + Jae Spring in Vancouver

lily + jae, a line of women’s contemporary street wear designed for the prototypical girl next door: energetic, innocent, and playful.

The line is independently designed and manufactured in Vancouver, and quickly being recognized for its flirty dresses, soft hoodies, and high-waist trousers.

Lily Allen, Ashlee Simpson, Sarah Polley, and Amy Smart are already fans. Adored by women all across Canada, lily + jae celebrates our third season of production by expanding into the USA. Response has been overwhelmingly positive to date.

I was just in Zebra Club and picked up the Valleygirl Vest in ash. The picture doesn’t do it justice – it sits sweet on the bum (meaning perfect pair for a pair of leggings). Wear this cozy vest three different ways–with the shoulders spread out, gently bunched at the neck (sexy), or as a hood!

Not to be lost is the humour behind the line – with cheeky phrases to remind you how to care for lily and jae: Don’t Dry, You Might Cry.

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