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the it lists – fashion & trend blog | May 24, 2013

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Vivid Lashes ~ theitlists.com

maxfactor-vivid-impact.jpgMy ongoing quest to play with a new mascara had me experimenting with a bit of color. Max Factor’s Vivid Impact Highlighting Mascara was a nice surprise in that it wasn’t that vivid (at least on my dark brown lashes). And that’s exactly what I wanted.

Think highlights are just for hair? Not anymore. It’s a new double-ended mascara that first defines with a base coat, and then highlights lashes and draws closer attention to the eyes. Invented by Pat McGrath, who revealed this mascara at the Fall/Winter 2007 Doce & Gabbana show.

I first tried the Karat Brown - which is highligted by a nice pop of gold. And then settled on my favorite which is the Burning Bordeaux – which is highlighted by a subtle dash of pink.

There are a few avante-garde combos, like blue and pink. Lash Away!

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