Parasuco “it” Denim
April 2, 2007 at 5:49 am , by shelley
Parasuco is a Montreal based jeans company that has quietly emerged (and grown up) as an international fashion brand with a cult-like following. “Donna Italia” (famous Italian mag) listed Parasuco as one of the top 10 hottest denim brands in the world.
I had a month full of Parasuco. First San Francico during my shopping spree, and then my galpal Irena and I descended upon the VIP grand opening for Vancouver. We’re often on the ‘what’s new’ social circuit, and this party stood out as a great collection of "it" people, music, food, cocktails, and fashion. Their opening was 1st class, and a great addition to the Vancouver fashion scene.
The store’s Greco-Roman design (the stunning chandelier is a piece of art) with soaring ceilings features men’s and women’s denim, distressed neutrals (grey, moss, cream, white), and the popular house label cult tees and blazers.
My favorite detailings were lots of top stitch embroidery, and a few subtle ruffly numbers. Oh! one particular fav dressy tee had a surprising eyelet back. And capri jeans with fun, bright orange stitching.
Don’t judge the collection purely by what you see on the website, that’s just one part of it. My favorites aren’t even on the site, and watch for the higher end Mademoiselle Parasuco Collection.
P.S. Next month they open in LA.
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by MJ
On April 2, 2007 at 7:27 am
Hi Shelley!
So glad you and Irena made it to the bash! It was lovely to meet you.
Perhaps I’ll see you at the next party? L.A. – here we come!
Best,
Mary Jane
Parasuco Jeans Inc.
by vancouverite
On April 4, 2007 at 3:02 pm
This is fabulous and all, but as far as I’m concerned Parasuco is not up and coming in vancouver any more.. it already came and went, no longer a current “in” brand in denim, just like how seven jeans that came and went a mere 2 years ago.
by Dee H
On April 4, 2007 at 3:08 pm
Does that mean that Prada is no longer “in” because it’s been around longer than two years? “in” doesn’t need to mean brand new, it mean “in” style, hot, and good.
I love the Mademoiselle Parascuco stuff. Parasuco didn’t have anything like that two years ago. I want it!
by celestesuezanna behrens
On April 6, 2007 at 4:48 am
will like t o be apart in your runway show ….