Product Red – Color Week
October 18, 2006 at 6:02 pm , by shelley
My what a colorful week this is. I’ve highlited you on the pink, splashed black on your nails and now it’s time to rehash about the red. Product Red that is.
The blogosphere is still buzzing about last week’s Oprah episode launching Bono’s (Red) campaign. Bono and the talk show queen took part in a shopping spree on North Michigan Avenue’s famed Magnificent Mile. And funny – they kept ‘bumping’ into celebrity friends like Kanye West and Christy Turlington.
Oh Oprah! The power of the O. I swear everywhere I’ve been this week I’ve heard red talk. I even caught myself berating my man for having bought the black iPod Nano rather than the limited edition (Red) one. Now I have to give due credit to The It Lists – because I originally told you about this news back in August. But since it really is a worthy cause it’s worth the ink to bring up again.
Product Red project raises money for AIDS research by encouraging well-known companies like Apple, Armani, or Converse to release special products and donate a portion of the proceeds from those products toward the purchase of AIDS drugs for victims of the disease in Africa. So buy a t-shirt and change the world. Okay as cheeky as I’m being, I do admit feeling emotional as Bono story told about the woman selling the African mudcloth used for the (Red) Converse Chuck Taylors.
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